Artificial Intelligence in Marketing – How Modern Marketers Use AI

Marketing automation is facilitated by artificial intelligence (AI). Additionally, AI makes the personalization of marketing campaigns more manageable. Marketers can forecast the performance of their promotional strategies using AI for predictive analytics. Also, integrating conversational AI as chatbots, virtual assistants, or search engine utilities enhances experiences for consumers and market researchers. This post will explore how artificial intelligence in marketing helps modern businesses.