As the digital landscape evolves, so do the strategies in performance marketing. This blog will explore the top trends expected to shape the industry in 2025, including the rise of... Read More
Author: Ajay
This course is tailored for small business owners seeking to maximize their marketing budgets through performance marketing. Participants will learn how to create cost-effective campaigns that drive traffic and conversions.... Read More
Despite its advantages, MMM comes with challenges such as: Data Collection Issues: Inconsistent or incomplete data can affect accuracy. Attribution Complexity: Determining the true impact of each channel is difficult. Lag Effects: Some... Read More
Airbnb’s product marketing focuses on community, personalization, and unique travel experiences. Unlike traditional hotel chains, Airbnb leverages user-generated content, authentic customer stories, and social proof to attract travelers. The brand’s... Read More
By the mid-20th century, businesses recognized the need for long-term planning and competitive strategies. Strategic Management emerged as a crucial field, focusing on market analysis, competitive advantage, and corporate planning.... Read More