In a recent survey of B2B marketers, we uncovered a group we call Data Heroes, marketers who are using the right data to convert audiences into customers, and they have... Read More
Author: mark10
Influencer marketing today is the key strategy for all kinds of brands from beauty to fintech startups. At the same time, in the realm of digital consumerism, a new noteworthy... Read More
1.Understanding the SME Landscape 2.The Role of AdTech in SMEs 3.Why SMEs Need CDPs 1.Understanding the SME Landscape To provide valuable insights to SMEs, we must first grasp their unique characteristics and challenges. SMEs,... Read More
In an era where technology and digitalization are at the forefront of business operations, the C-suite, composed of top executives in an organization, must adapt and remain digitally literate. The... Read More
1.Understanding the SME Landscape 2.The Role of AdTech in SMEs 3.Why SMEs Need CDPs 1.Understanding the SME Landscape To provide valuable insights to SMEs, we must first grasp their unique characteristics and challenges. SMEs,... Read More
In an era where technology and digitalization are at the forefront of business operations, the C-suite, composed of top executives in an organization, must adapt and remain digitally literate. The... Read More
1.The World of AdTech in 2023 2.The Power of Targeted Ads 3.Data Privacy: A Vital Concern 4.Ad Optimization through Automation 1. The World of AdTech in 2023 Marketers, advertisers, and anyone interested in the digital... Read More
1.Understanding the SME Landscape 2.The Role of AdTech in SMEs 3.Why SMEs Need CDPs Conclusion In the ever-evolving landscape of AdTech in 2023, small and medium-sized enterprises (SMEs) find themselves in a dynamic and... Read More
The retailer competitive landscape is complex today. When describing competition, it is hard for retailers to succinctly describe what they are facing because they are seeing traditional chains, marketplaces, ecommerce only and... Read More
In the world of marketing and creative operations, the ability to efficiently manage and distribute digital assets is paramount. Findings from Cella’s 2023 Creative and Marketing In-House Industry Survey reveal a trend... Read More