Digital marketing is the practice of promoting goods, services, or brands to a specific audience through digital platforms, channels, and technologies. It encompasses a number of tactics, including influencer collaborations, pay-per-click (PPC) advertising, email marketing, social media marketing, content marketing, and search engine optimization (SEO). Digital marketing, as opposed to traditional marketing, enables companies to communicate with clients in real time, monitor the effectiveness of campaigns, and modify their plans in response to data analytics. It provides highly targeted, quantifiable, and affordable ways to connect with local or international audiences. In today's fiercely competitive and interconnected marketplace, digital marketing is essential for increasing brand awareness, consumer engagement, lead generation, and sales.