Leveraging SEO & Pay-Per-Click Advertising to Draw Traffic & Customers

SEO optimization involves using keyword research tools to identify the most relevant terms for your business and using them in content throughout your website. Through PPC advertising, you can target those same keywords through search engine results pages (SERPs) or other websites using Google Ads or Bing Ads. In addition, by creating targeted campaigns with specific goals in mind, such as increasing conversions or driving traffic to a landing page, businesses can track the success of their efforts more easily.